“…there are known knowns; there are things we know we know. We also know there are known unknowns; that is to say we know there are some things we do not know. But there are also unknown unknowns — the ones we don’t know we don’t know.”
– Donald Rumsfeld
Every day, business leaders are faced with complex situations: What will be the sales next year? Will the new product succeed? How will the competition react to the move we just made? However, the most challenging situations are often totally unexpected because they are impossible to forecast. The size and scale of these uncertainties are imperceptible.
While technology can help identify and solve many of these unknowns, the familiar way of doing things, the tech infrastructure and the tried and tested methods restrict a company’s response to adopting new technology, thereby creating inertia.
At Onnivation, we understand that ‘tech inertia’ can be a direct outcome of the battles businesses fight on many fronts to stay competitive and relevant. Our goal is to help you stay one step ahead of the game by identifying and addressing the root causes of the battles and developing a comprehensive war strategy.
We start by directly confronting the uncertainties. What’s hurting the business the most? The usual responses may be ‘dip in sales’, ‘low conversions’ or ‘increasing costs’. But we don’t stop there, we work with you to understand the root cause of these problems. The problems you know you are facing or the ones you never knew existed.
Take cloud optimisation, for example. With a plethora of cloud compute pricing models, selecting the optimal path to cloud cost efficiency is not straightforward. So, while most companies accept their cloud costs as is, we work with our partners to recommend and implement solutions like Spot.io to help them with the greatest cloud compute cost efficiency with the potential of up to 90% savings in AWS and Azure and 79% in GCP.
Another classic example would be the cost per acquisition or shopper. While running promotions for marketing is not a new thing for any enterprise, more than 97% of shoppers are abandoning the journey before they make a buy. Businesses are doing everything they can – non-stop segmentation, endless A/B testing – but it’s just too hard to figure out what each shopper wants, which is why nearly all of them give up and walk away. That’s where solutions like Namogoo.com come in: a personalised promotions platform to deliver 10x ROI and 15% revenue growth as soon as you start using it. What’s more, it creates a favourable brand imprint in the customer’s mind with its intrusion-free solutions.
Applause for us is the ultimate customer-centricity tool that has completely changed the perception of how Quality Assurance (QA) should be done. While in-house QA teams can help diagnose and solve problems on a continuous run, the sheer magnitude of usage in real-time can be a mammoth task no matter how big the company is. How Applause helps maintain the efficacy and efficiency of a software is by delivering authentic, real-world feedback through a global community of digital experts. Curated teams share the workload with your company’s internal QA team from remote locations, to ensure your digital assets are performing at its finest and your customers are enjoying the experience your software was designed to deliver. In short, Applause helps your business take a bow to your customers, making them come back for more.
At Onnivation, we understand that the ‘unknown unknowns’ can hold businesses back from their true potential. How Onnivation sheds a flashlight in the darkness is to find solutions for problems companies didn’t know they had. It’s why we bring strategic foresight into the picture – knowing what’s needed even before it’s needed. Like the saying goes; you’ve got to build the well before you need the water. Foresight breeds innovation and innovation pays off only with a partner who understands your business goals end-to-end. Knowing what a company needs in order to scale-up in an aggressively competitive ecosystem of SaaS mavericks is what we provide all our partners.
That’s where our ‘innovation culture’ can be the guiding light. In moments of extreme uncertainty, where most businesses fear ‘downsides to innovation’, we at Onnivation ask; “what can we create out of nothing?” In fact, we’ve curated 15 portfolio companies who can enhance your existing tech stack or even help identify new technologies available across the India-Israel corridor that solves your immediate problems. Onnivation can help you breed the innovation culture in your company. Always keeping you looking to the future without fear.
